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Starting My New Writing Career: Writing A Book Is Not Enough

Here’s what I know.

I’m a good storyteller. I published nine traditional (“trad”) novels for a pretty good chunk of change. I got to write on a popular comic book. I’ve been writing in other universes, and get invited back. So I know how to do that part.

What I and most other authors are not so good at:

Marketing. Getting in front of people. Getting in front of the right people, the people who buy books.

Here’s what else I know:

I know that I’m really good at getting a group of people together to make something creative. A play, an audiobook, a short film. I’ve never had the same kind of success with these formats as I have with novels, but it also depends on what our definition of “success” is.

I have a very specific financial goal.

I also have a very specific emotional goal.

I no longer believe the two have to be exclusive.

The plan:

Write several serials at once. Failing and learning in public, per Gary Vee.

Use paid Facebook advertising to test headlines, images, and story ideas.

Use a social media scheduler to post no less than four times per day across the major platforms, with specific targets in mind for each platform (for me, Twitter/X only has good engagement on one type of post, so that’s what I’ll post. No more wasting time trying to drive traffic from a source that has a low time-ROI.)

Outline the serials to fill five or more complete novels.

Take the novels one at a time to Kickstarter.

Use book #1 in each series as a lead magnet and intro to the series.

Use newsletter swaps and paid newsletter advertising, as well as Facebook ads, to drive readers to the first book in the series.

Release for three months on Kindle Unlimited.

Then release wide, including my own storefront.

Once a book is wide and on my storefront, use that as the only link-in-bio…drive traffic first and foremost directly to my store.

…Repeat?

That’s basically it.

A lot of folks will say that’s too many irons in the fire at once. And I’d agree, except that this is how my brain works. I’ve tried all the other ways. Long gone are the days of a trad publisher offering me high five-figure advances, i.e., living wages.

If I don’t take charge now, I may never.

I’ve tried focusing on one thing at a time. I get excited by the new Shiny Thing and never go back. This way, I’ve got multiple projects that all hold my interest in varying degrees.

I get to tell the stories that have been cooking on back burners for so long.

This plan allows me to put to use many of my mentors’ ideas. For example, The Pumpkin Plan: Plant a shit-ton of seeds and prune the ones that don’t produce.

I don’t know which genre will land, but I’m not about to spend years writing a handful of novels, only to discover no one was interested. I’d rather spend one year or so writing a lot of different things, and then double down on the ones that bear fruit.

This also follows most of Gary Vee’s advice: post, post, post.

And by the way…

God help me….

It’s free.

I’ll have subscription options available for people who want more access and who want early access, yes. But otherwise, the stories will fundamentally be and stay free. My shit’s been pirated so much anyway, it’s not even worth the effort to whack every mole that pops its head up. So I may as well give it away.

I say all this with the enormous caveat that we are a two-income household, so I have a lot more room than most to manevuver. If I fail, our family won’t lose the house. This is not a process I’d recommend for someone who just stormed off the job with no safety net.

I think that’s it.

LFG.

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It’s The Not-Knowing: A short story + advice on novels vs. shorts

To hear the story and discussion, head to my Anchor podcast or look for it on your favorite podcasting site: https://spotifyanchor-web.app.link/e/nLKjwbVbysb

 

IT’S THE NOT-KNOWING

by Tom Leveen

© 2022

 

A hooded figure sat at Jack’s computer when he came down that morning. Jack, quite naturally, gasped, cursed, and stepped backward at the site of the hood, bathed in the blue light of the computer monitor on the desk before it.

 

“The hell?” Jack demanded, feeling his shoulders tense up and hands clench into fists. He licked his lips, wishing for a weapon. None were at hand. Jack worked at home and was a CPA who barely watched action movies, never mind owning anything that might defend life and limb.

 

“Get out of here!”

 

His voice was weak and cracked at the end, making Jack wince. Dammit.

 

“Go on!” he tried again. “Get!”

 

Like the ominous figure was a misbehaving puppy. Predictably, the words had no effect.

 

Jack glanced behind him at the open door. Obviously, the smart move here was to run, to go back to the kitchen where he’d left his iPhone charging, and call the police. They’d deal with the intruder just fine, by God they would!

 

Only . . .

 

They wouldn’t. Jack felt this truth like knives piercing his palms and feet, pinning him to this time and this place.

 

The room was dark except for the monitor, and it cast its light against the robe and hood in a way that made a black hole where a face should have been. The tip of a nose, the glint of an eye . . . something should have shown the figure to be human, but the blank space in the hood offered no such consolation.

 

So Jack figured it was Death.

 

It sat still. Motionless. No bony hands rested on the desktop, and no brimstone odor leaked from the folds of its black robe. Still—Jack felt deeply that his guess was right.

 

Death faced forward—well, “faced” being a relative term in this case—while Jack stood just a bit to the side, so that the figure wasn’t looking at him head-on. Instead it faced the screen. From his position by the door, Jack couldn’t see what might be on it, nor could he remember what he might have left up on the screen yesterday when his workday was done.

 

An Excel sheet? Some client’s bank statement? A video game he knew spent too much time on?

 

The light never flickered, so Jack assumed it was a static image. Perhaps just his desktop, with whatever quasi-inspiring image Bill Gates’ people had seen fit to push through that day.

 

“Look,” Jack said, again trying to moisten his lips. “I get it, okay? I know who you are. So, what now, do I get another chance? Is this just a warning? Look, I’ll eat more vegetables, okay? It’s not like I smoke. I don’t even drink a lot. So, come on. Another shot, huh?”

 

Death didn’t move.

 

“Well you don’t have to be a dick about it!” Jack shouted. “If we’re going to do this, then come on, do it! I’m . . . I’m ready!”

 

Lie. Total and utter. He wasn’t ready.

 

Death didn’t make a sound.

 

Jack gripped his short hair in hands. It felt melodramatic, but hell, life didn’t get more melodramatic than this.

 

“I’m talking to you! Answer me, say something! What? What do you want?”

 

While the figure made no movement, Jack heard a stealthy, slithering sound emanating from the dark folds of the robe. Cloth rubbing together, like arms shifting. But he could see no movement.

 

It occurred to Jack then to turn on the damn overhead light, but he hesitated, afraid of what the light might reveal. What if he then could see into the hood? What sort of Lovecraftian horror might be gazing back?

 

Jack released his hair and hugged his own body tightly, pounding his right fist against his chest. “Come on! Just do it, okay? You’re here for a reason, just get it over with!”

 

No response.

 

Jack shrieked. The madness of not knowing his fate grew like a geyser of India ink in his belly and torso, swirling black and heavy. He stamped his feet like a child.

 

“What are you waiting for? I’m here, I’m right here!”

 

Death offered no new sound, no motion.

 

The strain nipped at the edges of Jack’s sanity. In an ecstasy of tension, he gripped the sleeves of his shirt and tore them away. The old fabric whispered apart in his hands.

 

“What do you want from me? Huh? Are you the Ghost of Christmas Wasted or something? Speak!”

 

At that, the hooded figure slowly turned its head.

 

It was a slow, deliberate motion that obeyed all known laws of physics, yet at the same time, the gesture had an ethereal quality to it Jack could not pinpoint. The closest thing his addled mind could compare it to was the movement of a snake, which always disgusted him; they had no legs, how could they move? Here it was the same: the figure did not have a visible structure, no bone, muscle, sinew. How could it move?

 

Despite the movement, the darkness within the hood only appeared to grow thicker, revealing nothing. No pinprick ice-blue lights for eyes, no glimmering ivory fangs. Just darkness.

 

Jack raked his fingernails down his face and screamed. “What, what, what, what?”

 

He pulled thin layers of skin off, leaving burning tracks behind. It felt good, for a moment; felt good to feel, felt good to control, felt good to hurt. Pain meant he was still here.

 

So he did it again, and again. Bellowing rage at the dark figure, Jack fell to his knees and dug his fingers into his mouth. Pulled, hard, until the thin flesh gave way in a flood.

 

“What, what, what?

 

By the time Jack stuffed his fingers into the soft skin below his eyes, he was well and truly insane. He tore his face to pieces until dead, lying prone against the thick-pile carpet in his office. It sucked eagerly at his blood.

 

The figure observed all this without a sound. When the deed was finally done, it rose gracefully from Jack’s leather chair. The robe fell neatly into place like drapery. It moved silently across the room and stepped easily over Jack’s mutilated body.

 

It was not Death, but Death’s assassin.

 

It was the not knowing that killed them.

 

THE END

 

Be sure to let me know what you think, or ask any question about the process of short stories vs. novels. 

To the question of whether or not aspiring novelists should write short stories, I think yes. No writing is ever wasted. It all helps your craft. Some authors argue that if you want to write novels, then just do that, a lot and often. I don’t necessarily disagree, but I do feel that short story writing — particularly under “duress” like I am doing for the next three months — opens up veins of creativity that can bleed wonderously into a full-length project. For myself, getting up every morning and essentially forcing these stories is not only putting me in a better mood the rest of the day, I can feel it kickstarting old, longer ideas back up to the front of my mind, those novels that long-since gave up clamoring for my attention.

It’s time to get back to work.

Keep writing!

~ Tom

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Never Abandon the Blissful Value of Saying What Can’t Be Said

 

MIXTAPE

by Tom Leveen

 

A mixtape says the things you can’t. Or won’t.

Or sometimes: shouldn’t.

Mikey fretted over this daily as he sorted through song after song, classics and new hits, trying to compose his feelings with someone else’s music.

Some of it depended on his mood. Some days it was all AC/DC, which he knew Glorietta liked from back in the day. But this wasn’t the sort of situation where one could blithely record Highway to Hell onto the mix, even if it was one of her favorites. The title was just too . . . inappropriate.

He leavened today’s tape with some old R.E.M., thinking some of the lyrics of Driver 8 said a lot of what he wished to say: take a break, we’ve been on this trip too long.

He’d never say that to her. Even if he could muster up the courage and, hell, write the words down, they still wouldn’t come out right. He had way too much experience with that. Glorietta deserved his best.

Nirvana next? No, too abrasive. Poison? No, a power ballad didn’t work either, not today.

Checking the time—he did not want to be late, so as to maximize their time together—Mikey hurriedly chose some Midnight Oil, followed by U2. Classic stuff. Despite not the world’s biggest U2 fan, in his opinion, The Joshua Tree was one of the top great albums ever made.

Minutes ticked away as he painstakingly constructed the opus. He didn’t have a title for it yet; previous incarnations included A Fragile Flash of Lightning, riffing off Pink Floyd’s Delicate Sound of Thunder. Glorietta—she preferred “Glory”—had given him a brief laugh for that, which Mikey cherished. Last week he’d gone full metal-head, nothing but Megadeth, Slayer, Anthrax, Metallica, Skid Row, Queensrÿche, Flotsam and Jetsam . . . and called it Wish You Were Hair, bemoaning that he’d lost his own long locks some time ago and still feeling pretty pouty and petty about it.

Petty! Of course.

Wildflowers became the last song on side B. Glory belonged among the wildflowers, most definitely.

Mikey hesitated as he scrawled the song title on the lined white insert. Did Wildflowers imply too much? That he, Mikey, should be her lover?

No, he decided. Most of the lyrics seemed very pointed at wishing the best for the other person. If that happened to come from a place of pure love and affection and . . . okay, fine, lust . . . Glory wouldn’t be any the wiser.

He hoped. God, the last thing she needed right now his sappy confession of love. No way, man.

Mikey snapped the cassette into its case and ran for his bike. If he pedaled hard, he’d get there just in time.

He got to the hospital one minute after Glory’s visiting hours began. A little breathless, he peeked into her room to see if she was awake.

She was. Barely. The TV was on. Family Ties.

“Hey,” Mikey whispered, still peering around the open door, not wanting to come in without Glory’s permission.

“Hey, you,” Glorietta said, and motioned with her fingers.

It was all the strength she had, and it was all the invitation Mikey needed. He slid into the room and went to the side of the wide bed, where he slipped the case into her hand.

“I, uh, I made . . . I made this . . . um . . . it’s, it’s a new—”

Even in her emaciated state, Glory’s smile lit his insides on fire.

“You know, Michael, one of these days . . .” She had to pause to take a breath. “You’re gonna have to bring a Walkman. Remember those?” Another pause. “Or you could just send me a Spotify list.”

He shook his head. “Not the same.”

“No,” Glory said. “It’s really not. You’re right.”

She lifted the tape to her face, squinting. “I Still Haven’t Found What I’m Looking For. Christ, Michael, you’re fifty-five years old, you better get on it.”

Glory smiled again as Mikey shuffled his feet. He wanted to say, “I did. I did find what I was looking for. Forty-five years ago when you moved in next door.”

But he couldn’t, and wouldn’t.

And, probably, oughtn’t.

All these years, nothing but friends. Through her various boyfriends, her first husband, her divorce, her second husband, him leaving her. Never having kids, career like a pinball in one of the old machines they used to play back in the neighborhood growing up. Then finally, this illness. He’d been the best friend he could. So he came every day with a new tape, and he’d keep coming until the inevitable end.

It was nearer than he cared to think about.

Glory gently put the cassette on a nearby table with several others Mikey’d brought over the past couple weeks. He almost helped her do it, her gesture was so weak. But he knew her stubbornness well. She would have given him a raft of shit for helping.

After the tape clattered mildly against the table top, Glory then stretched out her hand toward him.

“Michael.”

Perplexed, he took her hand. She was so cold.

“You don’t have to keep doing this.”

“Yeah, but, I . . . I mean, I do, I want to, I like to . . . unless you want me to stop.”

Glory shook her head weakly against the pillow. “No. Don’t do that. I’m just saying.” A pause. “You have a life. You don’t have to come if you don’t want.”

Mikey licked his lips, eyes darting. The words were right there, he could taste them in his mouth.

They wouldn’t come.

In a burst, Mikey snatched the new mixtape off the table and popped open the tiny radio-cassette player he’d brought on his first visit. He jammed the tape inside, slapped the tray shut, and pressed the play button.

Freddie Mercury said what he couldn’t. Mikey glanced at Glory, to see if she understood.

Glorietta pressed her lips together.

“Yeah,” she said quietly as the song played. “You’re mine, too.”

Mikey smiled, pulled a plastic molded chair to her bed, and sat down. Glory offered her hand again, and he took it.

She fell asleep an hour later in the middle of Tom Petty’s Wildflowers. Mikey stayed by her side until visiting hours were over.

He’d come back tomorrow. Maybe with some Beastie Boys.

THE END

 

What did you think? Thumbs up, thumbs down? I don’t think it’s bad for a first draft. Tell me your thoughts!
~ Tom

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What A Mixtape Really Means: How Adults Should Deal with Teen Drama

If you were to make a new mix tape today, what would be on it? What songs speak to you right now? Would you go back to the olden days and grab some of the songs from your mis-spent youth, or would you find something a little bit more modern? John Cusack had a bit about this in the movie High Fidelity, based on the book of the same name written by Nick Hornby. You have to time things out right, you want to lead the listener from one song to another to really make sure that they’re grasping your intent.

Giving a mixtape lets a person know you see them, you hear them, and you’re thinking thoughtfully about them. It demonstrates gifting them with your most precious commodity: Time.


I’m curious: what do today’s teenagers do? If you have teenagers, because I don’t quite yet, send me a message. Let me know how teens are sending one another messages that are not direct messages — and by “direct messages” I mean sending oblique messages, sending coded messages, because if I give you a mixtape, that’s a coded message. I’m coming at you from the side. For simplicity’s sake, when a boy wants to tell a girl he likes her, what does he do these days? What are the steps he takes? Because I don’t know if it’s the same as what we used to do or not, but I will tell this:

The feelings are the same.

This makes me so angry with adults who work with teens (or even those who don’t work with teens). What makes me so angry is adults who have completely and utterly forgotten what it was like to be 16, to be 18, or to be 13. It frustrates the shit out of me now, as an adult.

I understand frustration with kids. Yes, when your kid comes home and they’re all bent out of shape because somebody said something unkind to them, or they got a B instead of an A (or they got an F instead of a D, or whatever your standard is right now) and they’re all upset about that, and you’re over here thinking, “This is so not a big deal.” Maybe they got second place in the speech tournament (total gyp!!!) or the team didn’t make the playoffs, and you . . . a tax-paying, mortgage-holding adult or whatever you happen to be . . . is going, “FFS, this is not a big deal, please contain yourself, Young Person…”

Yeah.

I get it.

I absolutely feel the same way whenever one of my kids flips out (and they’re not even teenagers yet) and I’m over here going, “Oh, dude, this is so not the biggest worry you’re going to have in your life.”

But we have to do better, grownups.

We have to remember. We have to go back to those times when we felt that same way, because most of us did. (There were a handful of us who were born at age 30, like, “All right, how do I finish school? I got to finish school and go on with my life, how soon can I do that?” There were a couple of them at my high school who, from day one, were so beyond high school. They were so past dealing with high school trauma and bullshit, high school was just a speedbump for them.)

Most of us actually did go through adolescence. And we went through it hard, in the most dramatic possible fashion. Some of it was legit. I had friends who had no food, friends who were getting hit, friends who had real-fucking-life shit to deal with. And some of it was just . . . drama.

It doesn’t matter which it is when we deal with it as adults. Our response is the same.

We need to remember that, one: this is absolutely real to them. And two . . . they haven’t experienced everything we’ve experienced yet.

Sometimes we place our adult metrics or screens of life experience against theirs and they don’t match up. They can’t. They’re flipping out over this “little tiny thing,” like they got third place in this competition instead of second or first.

We know it’s not a big deal. Trust me, in the grand scheme of things, nobody gives a righteous royal fuck that I was “Best Masque & Gavel Member 1992.” Nobody cares! It doesn’t matter when you’re 47. But at the time? My God! If I hadn’t won that award, it would’ve been so traumatic and so scarring!

. . . And I would’ve gotten over it, because there’s a ton of shit I’ve gotten over, just like you have. But we need to remember this is the first time teens are going through this. The first time they lose the big game, the first time they lose the competition, the first time they get the awful grade, the first time the girl or the boy says “No thank you, I’m not interested.”

We need to remember that and we need to treat them accordingly, speaking to them with love and kindness.

I admit, as an adult, as an instructor, as a parent . . . I sometimes forget, because I have my own problems and I get stressed, and I get snappy, and I say things that I later have to go back and apologize for. But most of the time, my wife and I try very hard to remember that, for whatever it is they are upset about, it’s for real.


My son is 10 and in fourth grade. Recently he and some of his friends got in trouble on the playground for playing Red Light Green Light, and apparently it was a very physical game (because they are 10 year old boys!). The playground monitor said, “No! Stop! You’re not allowed to do that anymore because you’re playing Squid Game!”

To which my wife and I were like, “What is the hell is that?” We had to go look it up, after which, okay yeah, I could see why maybe they would be concerned about it. But it’s not as if that’s what they were really playing! As if this were a life-and-death saga playing out on the playground.

My son came home really upset for having gotten “yelled at” at school. Turns out he wasn’t really yelled at, but the playground monitor didn’t do a good job of expressing her concern, so yes, she was also in the wrong. But he happens to be a very sensitive kid and he was physically, legitimately upset.

What we did not say is, “Son, life’s going to get so much worse, calm down.” You cannot say that to a 10-year-old in the moment. You say, “Oh my God, dude, that really sucks. What happened? Tell me about it. Wow, man, I am so sorry that happened. I’m so sorry you’re upset. Yeah, that really sucks.”

You can come back to it later and have the discussion about how it’s not a big deal, and about how to deal with such a scenario in the future, but you don’t open with that. You don’t lead with that.

This is particularly important the first time your kid comes home with a broken heart.

Man, I am not looking forward to that, because it’s coming. I know it’s coming. You went through it, I went through it, some of us went through it multiple times . . . but the first time, or the first time it’s the big one . . . in my experience, everybody has that one breakup that just fucking crushes you.

The first time they come home with that broken heart, it’s just all the angst and drama that you can possibly imagine, it’s just this Dawson’s Creek and My So-Called Life all over the place, it’s going to be so tempting to say, “Get over it,” or “She isn’t worth it,” or, “You’re too good for him.” Let’s all remember that our first job is to hug them (and maybe get ice cream) and say, “I’m so sorry. I know. I know, and I’m here.”

In other words . . . you sort of make them a mix tape. I see you, I hear you, I’m thinking of you.

Acknowledge that the pain is real. Acknowledge that it is true in this moment and the hurt is fucking real. Remember what it was like that first time, and give your kid or your students that same benefit of understanding.

Don’t worry, the day will come when you can talk about it and have a calm and reasonable discussion about the relationship or about what went wrong or what they can do differently next time, etc. etc. But right then in that moment, man . . . just let them be young people. Remember they are still children, and let them be children. Your brain isn’t even done developing until around age 25; let’s show a little grace.

Don’t dismiss them. Please, I beg you, do not dismiss them.

And maybe, I don’t know . . . make them a mixtape.

Be safe,
~ Tom


P.S.
If you have not yet read Mercy Rule, it’s quite possibly my best novel, and it’s all about the risks of dismissal. If you have a hard time differentiating your characters’ voices, this is an excellent book to study. Notice how the POV characters choose words and rhythms differently from one another.  Take a look at it here. (This is an affiliate link. Because royalties amount to squat.)